Friday, June 17, 2005

RADIO LIMERICK ONE LICENCE APPLICATION TO THE BCI

RLBC.
RADIO LIMERICK BROADCAST GROUP.
EXPRESSION OF INTEREST
NEW COMMERCIAL SOUND BROADCASTING SERVICES.
FROM:
RADIO LIMERICK BROADCAST GROUP.
52 WILLIAM STREET,
LIMERICK.
TO:
MS. PATRICIA KELLY.
BROADCASTING COMMISSION OF IRELAND,
2-5 WARRINGTON PLACE,
DUBLIN 2.
1. RESPONDENTS.
This outline proposal has been prepared by Mr. Gerard Hannan on behalf of a group
of independent Limerick based broadcasters who have come together at the invitation
of the respondent to form RADIO LIMERICK BROADCAST COMPANY
broadcasting as RLBC with a view to establishing a new Irish Music/Talk local radio
service aimed at the 50+ age group in Limerick City & County.
The idea of launching this particular type of service is based on a former non-licensed
station broadcasting and providing an extraordinarily popular music and talk local
radio service in Limerick for nearly ten years.
The service grew in popularity with the 50+ age group and now the group seek to
have the service legitimised by the BCI as a legal facility for the people of Limerick
City and County.
The group represented in this expression of interest document are:
MR. GERARD HANNAN.
Project Manager.
Presenter.
MR. NOEL O CONNOR
Advertising Manager.
MR. MICHAEL HOGAN
Broadcaster & Station Manager.
Presenter.
MR. BRIAN O BRIEN
Broadcaster/Music Manager
Presenter.
MRS. HELEN KENNEDY
Broadcaster/Business Woman
Presenter
MS. WIN HARRINGTON
Social & Community Affairs
Presenter.
MR. SEAN GRIFFIN
Presenter.
MR. TOM RYAN
Sports Manager.
Presenter.
MR. MICHAEL HARTNETT
Sports Assistant.
Presenter.
MR. TONY BROWNE
Limerick Historian.
Presenter.
MR. TOM O DONNELL
Limerick Entertainer.
Presenter.
FR. CLETUS NOONE
Religious Affairs.
Presenter.
MR. ALAN O BRIEN
Presenter.
MR. MICHAEL FLYNN
Presenter.
MR. VINCENT PRENDERGAST
Presenter.
FR. JOE YOUNG
Presenter.
MR. GERARD MEEHAN
49 CATHERINE STREET,
LIMERICK.
Group Solicitor & Legal Consultant.
MR. FERGUS HANNAN
Presenter.
MCCARTHY & JUDGE ACCOUNTANTS,
THOMAS STREET,
LIMERICK.
Group Accountants.
MR. DALE CLANCY
Technician.
MR. JAMES HANNAN
IT CONSULTANT.
2. APPLICATION CONTACT.
NAME: GERARD HANNAN
POSTAL ADDRESS: C/O RADIO LIMERICK BROADCAST GROUP
52 WILLIAM STREET
LIMERICK
TELEPHONE: 061 315668
FAX: 061 315668
MOBILE: 0860687744
E-MAIL: GERRYHANNAN@HOTMAIL.COM.
3. BACKGROUNDS AND RELEVANT EXPERIENCE OF THE GROUP IN THE
CONTEXT OF PROVIDING THE PROPOSED SERVICE.
MR. GERARD HANNAN.
Application Manager.
Presenter.
Limerick journalist/broadcaster/author/businessman & entrepreneur who is a
household name in the region and has successfully presented his own late night talk
show in Limerick for over eight years. Recently ran in the European Election on
single issue of freedom of airwaves and secured a not unimpressive 7,000 No. 1
votes in his constituency.
Born 2 June 1959. Hannan is best known beyond Limerick for a ferocious attack on
fellow Limerick author, Frank McCourt, on the Late Late Show. Hannan claimed
McCourt's Angela's Ashes was riddled with no less than 117 inaccuracies.
Within Limerick, he is known for his night time slot on the unlicensed Radio
Limerick which is popular among the over 50s. His main campaign issue in the
European Elections was reform of the airwaves where he feels there should be more
stations catering to the special needs of specific groups. His main desire is to set up a
music/chat station aimed at the 50+ age group in his hometown.
MR. NOEL O CONNOR
Advertising Manager.
Has worked in advertising sales in Limerick for seven years and has built an
impressive client base in the region.
MR. MICHAEL HOGAN
Broadcaster & Station Manager.
Presenter.
Broadcaster who has worked in radio for over 25 years in Limerick and is very much
associated with Breakfast time broadcasting.
Michael Hogan, direct descendent of The Bard Of Thomond (Michael Hogan) was
born in Limerick and educated at Crescent College, Limerick. After leaving college
Michael went into catering. After some years in that profession Michael became
interested in broadcasting during the pirate days in Limerick and was soon
presenting music and chat shows on local radio. Michael stayed with light
entertainment for many years and as a disc jockey and host of breakfast shows in
Limerick he is firmly established as the cities Mr. Breakfast.
MR. BRIAN O BRIEN
Broadcaster/Music Manager
Presenter.
Well known Limerick based broadcaster who specialises in Local/Irish music and
works on a daily basis with Local and national musicians in his capacity as a
broadcaster. He has developed good relations with many national musicians and
entertainers and advocates an 80% music policy in the station.
MRS. HELEN KENNEDY
Broadcaster/Business Woman
Presenter
Limerick woman who has worked on local radio for many years and will present an
Afternoon music/chat show with emphasis on Women s affairs.
MS. WIN HARRINGTON
Social & Community Affairs
Presenter.
Limerick Independent Politician who has presented a weekly Community Affairs
show for many years in Limerick.
* Each day at her home in Clontarf Place, off O'Connell Avenue, she sits down to an
old fashioned manual typewriter and hammers out her indignation, concerns and
testing queries on how the aged are being treated by our health service and especially
in hospitals.
Any evening she can be seen at the late posting facility on Limerick's Dock Road with
a bundle of the letters she has composed and typed up during her busy day. She is
paying for the stationery and postage herself, just as she gives her time and her effort.
Each day she combs through national and local newspapers to flush out what going
on, promised or under threat within the health service so that she's right up to date in
her crusade. She goes on radio a couple of times a week to spread her word, advise
and exhort her listeners not to accept anything but what is the rightful entitlement of
old people in hospital or from our health care service.
*Source: -Limerick Leader
MR. SEAN GRIFFIN
Presenter.
Former Limerick Alderman and member of Limerick City Environmental Awareness
Group but best known these days as a broadcaster of easy Listening music. Sean has
successfully run in many local elections and is still very active in Limericks political
scene. Sean will present a weekend morning show (9am to 12.00 Noon) aimed at the
50+ age group consisting of old and modern easy listening music and requests.
MR. TOM RYAN
Sports Presenter.
Well-known and highly respected Limerick sports personality who managed Limerick
Hurling Team and took them to an all Ireland final in the 1990 s.
MR. MICHAEL HARTNETT
Sports Presenter.
Assistant Sports broadcaster.
MR. TONY BROWNE
Presenter.
Limerick historian and writer and publisher of The Olde Limerick Journal.
MR. TOM O DONNELL
Presenter.
Limerick entertainer and broadcaster and affectionately known in Limerick as The
Wizard of the Wireless .
FR. CLETUS NOONE
Presenter.
Well-known Limerick priest involved in local broadcasting for nearly 20 years. His
show is aimed at the 50+ Age group and consists of Classic music and vintage Irish
songs.
MR. ALAN O BRIEN
Presenter.
Irish music promoter & manager in the Mid-West region.
MR. MICHAEL FLYNN
Presenter.
Has an accomplished knowledge of Irish music and has worked in broadcasting in
Limerick for 5 years.
MR. VINCENT PRENDERGAST
Presenter.
Extraordinarily popular broadcaster for over 20 years in Limerick and is noted for his
wealth of knowledge in Classical and Musical shows.
FR. JOE YOUNG
Contributor.
Will present a daily 4/5-minute bulletin A THOUGHT FOR THE DAY which offers
spiritual advice to the elderly regardless of their religion.
MR. GERARD MEEHAN
Project Solicitor.
MR. LIAM JUDGE
Project Accountant.
MR. DALE CLANCY
Project Technician
4. FRANCHISE AREA AND TARGET AUDIENCE.
The franchise area is Limerick City/County and the target audience will be the 50+
Age group. We are confident that we have already penetrated this group in view of
the fact that the project leader Gerard Hannan recently presented himself in the
European Election (2004) and achieved 7,000 No. 1 Votes from listeners urged to cast
a vote pledging their support for Mr. Hannan s objective to secure a licence for Radio
Limerick Broadcast Group.
There are no other local based community radio services available to this audience in
the franchise area and the absence of such a service has been a topic for much debate
in recent times.
5. PROFILE OF THE TOTAL POPULATION (AGED 15+) IN THE PROPOSED
FRANCHISE AREA.
Limerick City & County Population Information.
* The population of Limerick City and its suburbs stood at 86,998 in 2002, having
grown by almost 10 per cent in the preceding six years. This rate of growth exceeded
both the national average and the average for the country's five largest urban centres.
Population growth varied considerably throughout the urban area, but one of the most
significant contrasts is that between the administrative City and the suburban
Electoral Districts (EDs), with the latter showing a rate of increase that was almost
five times higher. This differential has been established for some time, and the result
is that the suburbs now contain over two-fifths of the population. As a consequence,
Limerick is a significantly under-bounded city, in which the administrative
boundaries come nowhere close to encompassing all of the city's population, built-up
area or economic activity. Within the City itself there were huge variations in
population change. At one end of the spectrum the city centre showed exceptionally
high rates of increase, while at the other end, population levels declined quite
precipitately in part of the Southill area. In general however, decline was widespread
in the City, with two-thirds of City EDs losing population in this period.
6. AGE PROFILE.
The differential pattern of population change is both cause and effect of significant
contrasts in age profile between areas. Several of the public housing estates, including
those experiencing decline, have quite young age profiles with relatively high
proportions of population aged less than 15 years of age. The association of
population decline with youthful populations is somewhat unusual: where it occurs it
is usually due to the out-migration from the area of older householders, often those
aged in their 40s and 50s. The city centre is the domain of the young adult age groups,
while the older residential areas in the City have comparatively high proportions of
middle and older age groups. In general, with the exception of the city centre and
some public housing estates, the age profile of EDs within the City is significantly
older than that of the suburban EDs, and this is reflected in higher elderly dependency
ratios.
*Source: Limerick City Development Board 2005
7. PROFILES WITH REFERENCE TO AGE BRACKETS OF THE TARGET
AUDIENCE.
The primary target audience for this service is the 50+ Age group in Limerick City &
County and the station will offer a mix of Irish music and speech programming which
the respondents feel, based on experience as broadcasters, will capture the target
audience.
The 15+ population of the total target franchise area in the 2002 Census was 267583
with 34,913 in the 65+ age group.
The following statistics are the best to hand and giving an as accurate as possible an
idea of the breakdown of the potential audience in the Mid-West region with
emphasis on Limerick City & County.
The 2002 census gave a population of 339,591which represents 7.1% increase in
population and this was very close to the projected growth increase of 7.2%. Should
this trend continue, the projected population for 2004 will be 363,362. County
Limerick had a growth rate of 7.3% to 121,281 persons. Limerick City had
experienced a decrease in population in the past; however, between 1996 and 2002
this trend was reversed. Growth of 3.8% occurred bringing the population to 54,023.
Table 1: Population change by Age Group
Population Change By Age Group for 1996, 2001 & 2002.
0-14yrs 15-64yrs 65yrs+ Total
1996 Census 75,880 203,709 37,480 317,069
2001 Projected 72,300 220,600 38,100 331,000
2002 Census 71,968 228,120 39,493 339,591
According to the 2002 census some 35,320 aged 65 years and over and some 24,063
aged 70 and over live in the category of a private household. Within this category
some 29% (aged 65 and over) live alone in the Mid-West an increase on the 1996 rate
of 26%. Of these 23% are aged 70 yrs and over.
Table 2: Persons aged 65 and over living alone, in a private household in 2002
Area Over 65 yrs Over 70 yrs
Clare 3,208 2479
Limerick City 1,726 1315
Limerick County 3,259 2546
North Tipperary 2,102 1668
10,295 (29%) 8008 (23%)
More women live alone than men reflecting, in part, the greater numbers of women
living longer in the 65 and over age group. It is worthy of note that Limerick City has
the highest population of elderly women living alone at 38% (up from 34% in 1996)
and the lowest proportion of elderly men at 20% (up from 18%). This trend is also
reflected in the 70 year and over age group.
One of the main groups of the target audience of this station will be those 65+ elderly
people who are living alone in Limerick City and County.
Table 3: Aged 65 and over living alone, in a private household for 2002
Over 65 yrs Over 70 yrs
Area Males Females Males Females
Clare 1,262 1,946 883 1596
Limerick City 489 1,237 326 989
Limerick County 1,201 2,058 887 1659
North Tipperary 725 1,377 533 1135
3,677 (36%) 6,618 (64%) 2,629 (33%) 5,379 (67%)
Source: Mid Western Health Board
So the target audience for this service is clearly defined and can be broken down as
follows: figures assume a 10% increase on 2002 figures based
LIMERICK CITY LIMERICK COUNTY
*1 50 + 13506 30320
65 + 1900 3590
70+ 1450 2800
TOTALS: 16856 36710
Grand Total: 53566
*1 figures assume a 10% increase on 2002 figures based on information supplied by
Limerick City Development Board.
*2 Assumes 25% of the total population.
8. ESTIMATE OF PROJECTED LISTENERSHIP (REACH) IN THIS TARGET
AUDIENCE FOR THE PROPOSED SERVICE.
The total target audience is estimated in excess of 53566 people. Based on previous
broadcasting experience of the group backed up with the previously mentioned 7,000
No. 1 Votes in the European Election it is fair to assume that the service is already
penetrating its target audience.
However, for the purpose of this document we propose deeming the 7000 votes in the
American radio audience measurement context of average audience size for the
station.
* There are two types of radio audience data: measures of audience size, and
everything else. The measures of audience size are estimates which replace the
production and sales data for every other industry. The "everything else" category
covers questions which only customers can answer - for any industry. These include
customer satisfaction, attitudes, and behaviour.
For now, let's focus on measuring the size of audiences. The three main measures of
audience are size, reach, and share.
Audience size is the number of people listening to the station. This is not as simple as
it seems, because it's not one number: it varies constantly. It doesn't make sense to say
"we have an audience of 50,000." There might be 50,000 listeners right now, but
maybe 45,000 in half an hour, and 60,000 at the same time tomorrow. A more useful
concept is the average audience size for a particular time period. Averaged across 24
hours of the day, the audience will be smaller than when averaged from 6 am to
midnight - because most people are asleep between midnight and 6 am.
*Source: Audience Dialogue:
Participative Marketing In Local Radio
Using this system as a measurement we are suggesting that the station reaches in
excess of an average of 7000 people per day.
9. PROPOSED TRANSMISSION PLAN AND DESCRIPTION OF COVERAGE
THAT CAN BE ACHIEVED FROM EACH OF THE PROPOSED TRANSMITTER
STATIONS.
To cover proposed franchise area at an acceptable reception level we enclose the
coverage plan proposed. This plan indicates two sites, one in the Newcastle West area
and the other on Woodcock Hill. This enables complete coverage due to alternate
angles of propagation from both sites.
Woodcock Hill is the site name for our proposed site in Cratloe (Grid Reference R
621 533) standing at 170 Meters with reference to Malin Head (Donegal) on which
we will have a 250W CTE Transmitter fed to a two stack array antenna configuration.
The proposed antenna shall be dipole antennas with individual gain of 2.4 dbd. The
antenna shall be at a height of 17 Meters with approximate feeder loss of 2db.
Spacing between two antennas will be at One 1/2 Wavelength. We intend to run
Woodcock Hill transmitter at 200W output giving an Effective Radiated Power (ERP)
of 435W.
At Newcastle West, the site name for our proposed site at Barnagh, Newcastle West
standing at 230 Meters on which we will have the same stack array as Woodcock,
same height but running transmitter slightly lower at 150W to use space in the
spectrum more efficiently by limiting distance due to Woodcocks coverage thereby an
ERP of 325W is sufficient for our maximum saturation in our proposed franchise
area.
Anttena patterns can be seen from enclosed Radio coverage map. Direct line of sight
has been verified from our broadcast studios at William Street, Limerick. This enables
us to use super high-frequency STL Links to again use efficiency of the radio
spectrum, which we acknowledge as an important national resource. The proposed
STL Link shall consist of a narrow beam transmitter at the broadcast studio being
received at Woodcock on a frequency of 1.25 GHz.
The base band audio from the STL link shall be compressed, processed, limited and
used AGC to prevent over-modulation and consequent interference. The RF signal
shall be filtered using Bird filters to again prevent interference, which is in keeping
with our desire to efficiently use the radio spectrum responsibly.
Frequencies of the transmitters and specifics shall be as dictated and governed by
Comreg and the BCI.
10. WHY THIS PLAN IS AN EFFICIENT USE OF THE SPECTRUM.
As indicated above in our proposed plan efficient use of the spectrum shall be
achieved by limitations in audio signal and radio signals defining area, distance,
saturation and due respect for fellow broadcasters and operators. Defined frequencies
are selected in microwave and VHF spectrum for this reason.
If possible reuse of radio frequency in the FM band between sites shall be used if
testing on trial runs prove successful, and no cohersive interference occurs prior to
full time broadcasting, again keeping the spectrum open and efficient.
11. GENERAL DESCRIPTION OF THE FORMAT & CONTENT OF THE
PROPOSED PROGRAMME SERVICE.
The programme service will offer 24-hour broadcast/7 days per week and will deliver
an even mix of Talk and Music News & Sports and a range of special interest
programming to cater to the target audience of 50+ in Limerick City & County.
Full information of the schedule outlined below.
PROPOSED SCHEDULE:
MONDAY TO FRIDAY
6.00AM NEWS BULLETIN
6.15AM MIKE HOGAN BREAKFAST SHOW
9.00AM NEWS BULLETIN
9.15AM LIMERICK MORNING SHOW (TALK SHOW)
12.00 NOON NEWS BULLETIN
12.15PM SPECIAL INTEREST SHOW
MON SPORTS SHOW/T. RYAN & M. HARTNETT
TUES TBA
WED WIN HARRINGTON SOCIAL AFFAIRS.
THURS SEAN GRIIFNS ENVIRONMENT SHOW
FRI SPORTS SHOW TOM RYAN & M. HARTNETT
01.00PM PAPER CHASE (POLITICAL TALK SHOW)
3.00PM NEWS BULLETIN
3.15PM HELEN KENNEDY
5.00PM IRISH DRIVE SHOW ALAN O BRIEN/BRIEN O BRIEN
6.00PM NEWS BULLETIN
6.15PM IRISH DRIVE SHOW CONT/
7.00PM SPECIALIST SHOWS:
MON: THE SHOWBAND SHOW TONY BROWNE
TUES: THE TOM O DONNELL SHOW
WED: THE VINCENT PRENDERGAST SHOW
THURS: SPORTS WEEK T. RYAN 7 M. HARTNETT
FRI: ALAN O BRIENS NEW IRISH SONGS SHOW
9.00PM NEWS BULLETIN
9.15PM THE LIMERICK SHOW CONT/ ..
10.00PM LATE & LIVE GERRY HANNAN (TALK SHOW)
12.00PM NEWS BULLETIN.
12.15PM RLBC REPLAYS
MON: THE SHOWBAND SHOW TONY BROWNE
TUES: THE TOM O DONNELL SHOW
WED: THE VINCENT PRENDERGAST SHOW
THURS: SPORTS WEEK T. RYAN 7 M. HARTNETT
FRI: ALAN O BRIENS NEW IRISH SONGS SHOW
3.00AM NEWS BULLETIN (REPLAY)
3.15AM OVERNIGHT MUSIC SERVICE (AUTOMATED)
WEEKEND SCHEDULE : SATURDAY & SUNDAY
6.00 AM VINCENT PRENDERGASTS WEEKEND CLASSICS
9.00 AM SEAN GRIFFIN MUSICAL MEMORIES
12.00 NOON WEEKEND IRISH MUSIC SHOW
SAT BRIEN O BRIEN
SUN BRIEN O BRIEN & ANTHONY PICKFORD
3.00 PM MIKE FLYNNS WEEKEND IRISH SHOW
6.00PM FERGUS HANNANS OLDIES SHOW
9.00PM LATE & LIVE/REPLAY BEST OF WEEK
10.00PM SUN: FR. CLETUS
11.00PM SUN: HISTORY SHOW TONY BROWNE
01.00AM OVERNIGHT MUSIC SERVICE.
WEEKEND NEWS BULLETINS BROADCAST:
6.00AM - LIVE
9.00AM - LIVE
12.00NOON LIVE
3.00PM LIVE
6.00PM LIVE
9.00PM LIVE
12.00PM LIVE
3.00AM REPLAY.
Notes On The Schedule:
1. News Bulletins are broadcast every three hours and consists of 5 segments
including News, Sports, Obituaries, Weather & Community Announcements.
2. Schedule also includes Fr. Joe Young s Thought For The Day broadcast
daily at 9.15AM 3.15AM 9.00PM 3.00AM. (The 9.15AM Broadcast is
Live via Hotpoint Telephone and recorded via Cool Edit Pro and scheduled to
rebroadcast at stated times via Raduga Broadcast Software)
3. Community Diary announcements are Free to Non-Commercial Organisations.
4. The station will use a cost efficient 24 hour logging system incorporating Cool
Edit Pro (Deluxe) running on 2 x 120Gig H/Ds. The system renders a 24 hour
broadcast in 20 mins approx and this in turn will be transferred to Compact
Discs on a daily basis.
12. RATIONALE FOR PROPOSED SERVICE IN CONTEXT OF ADDING TO
DIVERSITY OF EXISTING PROGRAMMING/BROADCASTING SERVICES.
As previously mentioned, no such service is available to this particular audience in
the Limerick Area. A number of Non Licensed stations continue to prosper on the
Limerick airwaves in response to the urgent demand for a locally based service. LIVE
95 has continued to cater professionally to the younger audience but the 25+ age
group are left with no real choice when it comes to truly local radio.
We, as a group, all living and working in Limerick recognize this demand and are
most anxious to cater to these people.
13. TOTAL HOURS OF BROADCAST.
The Station will broadcast 24 hours per day every day or 168 hours per week.
14. NUMBER OF LIVE HOURS PER DAY.
Seventeen. As follows:
Monday to Sunday
7.00am to 12.00pm Live.
12.00pm to 7.00am Automated Replays of specialist programming.
15. NUMBER OF AUTOMATED HOURS PER DAY.
Automated Hours Per Day: 7.
Details.
The station will deliver an overnight service of automated replays of specialist/speech
programming from the previous days broadcasts.
16. BREAKDOWN OF DAILY HOURS DEDICATED TO FOLLOWING AREAS:
A. NEWS & CURRENT AFFAIRS POLICY:
Main news Bulletins will be broadcast every 3 Hours and will be approximately 15
Minutes in duration as follows:
6am Live. 9.00am Live 12.00 Noon Live 3.00pm Live.
6.00pm Live. 9.00pm Live 12.00pm Live.
Each bulletin consists of 5 Segments:
Main News Headlines Local & National.
Main Sports Headlines Local & National.
Local Weather Forecast.
Obituary Notices.
Community Diary.*
(*Consisting of Free to Air announcements from local non-commercial charities,
clubs & organistions)
Total News programming per week:
7.35 Hours representing 5% of total programming.
17. SPEECH PROGRAMMING POLICY.
Monday to Friday:
12.00 Noon to 2.00pm Limerick Lunch.
Political Talkshow.
Presenter : TBA.
3.00pm to 5.00pm. Monday to Friday.
The Helen Kennedy Show
Local Interest Current Affairs Show.
Presenter : Helen Kennedy.
9.00pm to 12.00 Midnight: Late & Live Show
Late Night talk phone-in Talkshow.
Presenter: Gerry Hannan
Total Live Speech Programming Per Week Day 7 Hours.
Total Live Speech Programming Per Week 35 Hours.
Total Speech Programming (Including Replays) 70 Hours
Along with the above listed programming there are a number of specialist speech
programmes also scheduled:
Win Harrington s Social Affairs Show.
Wednesdays 11.00am to 12.00 Noon
Sean Griffin s Environment Show .
Thursday 11.00am to 12.00 Noon.
Tony Browne s - The History Show
Sunday Evening 10.00pm to 1.00am
Sports Report.
Tom Ryan & Michael Hartnett Monday & Friday 2.00pm to 3.00pm & Saturday
Afternoons 2.00pm to 5.00pm
These shows add an additional 10 hours to Live broadcast speech shows with a
further 5 hours in replays Total 15 hours.
Total Speech programming per week:
85 Hours representing 50% of total programming.
18. MUSIC PROGRAMMING POLICY.
45% of programming will consists of music shows. The majority of these shows will
consist of exclusively Irish music shows with a special emphasis on local artists and
musicians.
We propose a special weekday programme Monday to Friday from 6.00pm to 9.00pm
entitled THE LIMERICK SHOW. The program will consist of exclusively local
artists. We have already established this program and have in our possession over
5,000 local recordings in our music library. We are adding to this on a daily basis and
are currently negotiating with a number of local recording studios to have immediate
access to newly released local artist CDs for broadcast.
In addition to this we have already compiled a library of Irish music consisting of
25,000 Irish songs/music from in excess of 8,000 Irish artists and we are adding to
this on a daily basis.
We are totally committed to promoting Irish/Local music and this format has proved
extremely popular with our audience.
We have available to us a number of experienced presenters (as outlined above) with
a solid working knowledge of Irish music and these hand-picked presenters are all
very much involved in the local music scene in managerial/promotion capacities.
We have built up good working relations with local/national artists and we hope to be
allowed to continue in this work.
Irish music shows will make up 25% of total output.
However, we do acknowledge that there is a demand within our target audience group
for what can best be described as international classic songs/music and we have
provided for this demand too.
TOM O DONNELL SHOW.
Very popular weekly music show playing vintage classics.
THE SHOWBAND SHOW WITH TONY BROWNE.
Program presents a mix of national/international show bands.
MIDWEEK MELODIES WITH VINCENT PRENDERGAST.
Light classical music and music from stage and screen.
THE MORNING SHOW WITH MIKE HOGAN.
A mix of easy listening, country & western & popular classics.
THE FR. CLETUS SHOW.
Light classics and easy listening.
MORNING WEEKEND WITH SEAN GRIFFIN.
Nostalgic music from the 20s, 30s, 40s and 50s. Sean offers from his private
collection of over 100,000 songs.
All of these shows consist of classic/vintage easy listening music formats and
represent 40 hours per week of programming. (20% of total output)
The breakdown of total output is as follows:
NEWS/CURRENT AFFAIRS: 5%
SPEECH PROGRAMMING: 50%
IRISH MUSIC PROGRAMMING 25%
SPECIALIST MUSIC SHOWS: 20%
19. NETWORKING.
Although no networking arrangements are in place at the time of this proposal it is
fair to say that RADIO LIMERICK BROADCAST GROUP are excited at the
prospect of networking with other stations in the region/country if and when the need
arises.
The value and importance of Networking to the ongoing success of any local radio
service is significant and RLBC hope to become interactively involved in networking
arrangements with other stations.
Membership of the Community Radio Forum is envisaged and RLGB would hope to
be valuable members to this group.
RLBC have experienced the value of networking on a global scale and has been
interactively involved with American broadcasters in the past. We have rebroadcast a
number of American shows on special occasions including St. Patrick s Day in New
York & Boston and the general tri-State area of the USA. We have also worked handin-
hand in the past with American Irish radio stations that have rebroadcast some of
our shows and vice-versa on numerous occasions.
For example, during the 9/11 crisis in New York we were in continuous contact with
New York based Irish radio stations that reported the general feeling/reaction of the
Irish community toward the disaster.
In short, we value networking on a local/national and international level.
20. DESCRIPTION OF THE GENERAL OPERATIONAL AND ECONOMIC
MODEL ENVISAGED IN RESPECT OF THE PROPOSED SERVICE.
1. Organisational Structure.
The station will operate on a staff not exceeding 20 people including Management,
On Air Staff, News, Sales & Technical.
All departments will be reporting directly to the General Manager:
1. Station Manager. (Head of On-Air Staff & Operations)
2. Head Of News & Information.
3. Head Of Sales
4. Chief Technician.
The station will broadcast from a prominent ground level high street location at 52
William Street, Limerick where the general public (including wheelchair access) will
have full access to the site.
The lease for the premises is already in possession of the group and all that will be
required is a change of use for a portion of the building.
At the time of this proposal a general floor plan of the location is in preparation but
suffice to say, at this point, that four broadcast studios (On Air, News & Production
and Guest Studio) and general reception, office areas have been allocated for.
We are committed to increasing Limerick s public radio's service to our existing
audiences and to reaching new audiences. We feel our service and unique format will
represent an opportunity to do a better job, to reach more local audience, to reach new
audiences and to increase loyalty to local radio in general in our city and county.
2. Staff Payment
The station will operate on a purely voluntary basis, however, rates of personal
expense pay to members of staff have been agreed at a rate of 25.00 per week if the
presenter broadcasts 2 or more shows (regardless of duration).
Five full time staff will be employed as follows:
General Manager - 10,000 Per Annum.
Operations Manager - 10,000 Per Annum
Sales Manager - 10,000 Per Annum + Commission
Head Of News/Sports 10,000 Per Annum
Technical Manager 10,000 Per Annum
On Air Staff Costs 10,000 Per Annum
Total Staff Costs: 60,000.00 Per Annum
COST BASE. (ESTIMATED)
Other Costs Breakdown:
(Per Annum)
1. RENT 18,200.00
2. LOCAL AUTHORITY RATES 5,000.00
3. ELECTRIC 10,000.00
4. TELEPHONE 10,000.00
5. INSURANCE 5,000.00
6. STAFF 60,000.00
7. OTHERS 25,000.00
8. EQUIPMENT 0.00
TOTALS: 133,200.00
INCOME BASE. (ESTIMATED)
1. ADVERTISING 260,000.00
2. STATION FUNDRAISERS 100,000.00
3. STATION PRODUCTS 50,000.00
TOTAL: 410,000.00
BALANCE LINE: 132790.00
Notes On Economic Plan:
1. Rent is shared with an existing business located at 52 William Street,
Limerick. The rate is 50% of already agreed rent/rates with existing client
who is owner of the lease for over 10 years.
2. Local authority rates are already struck.
3. Electricity costs are assumed to double when station locates to business
premises.
4. We have estimated telephone figure for the sake of this document. But have
based it on standard costs of telephone costs for a small business.
5. Insurance figure is estimated and does not include Broadcast insurance.
6. Staff costs are estimated but because we intend to run the service on a
voluntary basis we do not intend exceeding this budget figure.
7. Others will include stationary, professional fees and sundry.
8. Equipment is set at 0.00 because we have already acquired professional
broadcast standard equipment which we are confident will pass all tests,
rules and regulations set down by Broadcast authorities. This equipment
was gifted to us by a previously legal radio station and meets with all
standards in the industry.
9. Advertising projection is intentionally set at less than 50% of our anticipated
rate and is based on registered figures to hand from a previous locally
based radio service.
10. Station Fundraisers are 4 nights out per year, one per season, which are
strongly supported by audiences.
11. Station Product includes Books, CDs, and tapes, Videos & DVD produced by
the station during the year. For example, in 1997 we produced and
promoted a paperback book related to the station and sold in excess of
10,000 copies at over 10.00 (then pounds) each. We have also produced
music tapes, videos and, on one occasion a special t-shirt. Listeners buy
many of these products out of loyalty to the station.
21. Conclusion.
RLBC are a group of enthusiastic professional, through experience, broadcasters and
radio, music enthusiasts who are anxious to provide a community based local radio
service in Limerick City and County.
At this moment in Limerick the type of programmes we propose does not fit into the
remit of the existing legal broadcasters in the city and many of the group have
become involved in non-licensed broadcasting through lack of choice.
We are anxious to be given an opportunity to show how such a service as outlined in
this document can and will succeed with the support of the BCI.
We are willing to co-operate in every conceivable way with the demands, needs and
requirements of the BCI in our efforts to secure a license for the type of service we
propose and to further sustain the service to the complete satisfaction of the
broadcasting authorities in Ireland.
We are further driven in our enthusiasm by the overwhelming support of the people of
Limerick who have backed us in Elections, events and product purchasing.
We believe, through experience, that the type of service we propose would prove in a
short period of time to be extremely popular with our target audience and we hope
that the BCI will have the confidence in us to deliver our service.
On Behalf Of RLBC.
GERARD J. HANNAN.
This document was created with Win2PDF available at http://www.daneprairie.com.
The unregistered version of Win2PDF is for evaluation or non-commercial use only.